Anurat Sinha — UX Designer

B2B · Data Analytics

Freeing creators from repetitive work while improving reliability for downstream clients

Designed a scalable snapshot scheduling system to automate report delivery, reducing manual effort and ensuring timely, consistent access to insights.

User ResearchWorkflow DesignSystems ThinkingInteraction DesignCross-functional Collaboration

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End-to-end design process — from problem discovery and stakeholder alignment to system design, iteration with engineering, and delivering a scalable workflow solution

Custom expressions — Analysis by Value table settings UI

B2B · Data Analytics

Giving users control over ordering calculated metrics within tables

Enabled flexible ordering of calculated metrics within tables, eliminating Excel-based rework and saving 13.5k–24k hours per month while reducing $90k–150k in operational costs.

Systems ThinkingInteraction DesignProblem SolvingStakeholder Collaboration

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Iterative design exploration — multiple solution concepts, feasibility alignment with engineering, and converging on a system-aligned solution through rapid iteration

Luxury skincare website redesign — product discovery and checkout UI

Coming soon

Revamping a luxury skincare website to drive engagement & conversions

Improved product discovery and streamlined the purchase journey by redesigning key touchpoints, reducing drop-offs and enhancing engagement through clearer content and conversion-driven UX patterns.

Information ArchitectureConversion OptimizationStakeholder CollaborationProblem SolvingInteraction Design

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Iterative design approach — used usability analysis, wireframing, and prototyping to identify friction points, simplify user flows, and drive conversion-focused solutions aligned with business goals.

Coming soon

Sales Enablement Through Client Intelligence

I design B2B SaaS systems that drive real impact.

Beyond the 9–5