Anurat Sinha — UX Designer

Freeing creators from repetitive work while improving reliability for downstream clients

Designed a scalable snapshot scheduling system to automate report delivery, reducing manual effort and ensuring timely, consistent access to insights.

User Research Workflow Design Systems Thinking Interaction Design Cross-functional Collaboration

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End-to-end design process — from problem discovery and stakeholder alignment to system design, iteration with engineering, and delivering a scalable workflow solution

Custom expressions — Analysis by Value table settings UI

B2B · Data Analytics

Giving users control over ordering calculated metrics within tables

Enabled flexible ordering of calculated metrics within tables, eliminating Excel-based rework and saving 13.5k–24k hours per month while reducing $90k–150k in operational costs.

Systems ThinkingInteraction DesignProblem SolvingStakeholder Collaboration

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Iterative design exploration — multiple solution concepts, feasibility alignment with engineering, and converging on a system-aligned solution through rapid iteration

Luxury skincare website redesign — product discovery and checkout UI

Coming soon

Revamping a luxury skincare website to drive engagement & conversions

Improved product discovery and streamlined the purchase journey by redesigning key touchpoints, reducing drop-offs and enhancing engagement through clearer content and conversion-driven UX patterns.

Information ArchitectureConversion OptimizationStakeholder CollaborationProblem SolvingInteraction Design

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Iterative design approach — used usability analysis, wireframing, and prototyping to identify friction points, simplify user flows, and drive conversion-focused solutions aligned with business goals.

Coming soon

Sales enablement through client intelligence

B2B · Data Analytics

Freeing creators from repetitive work while improving reliability for downstream clients

Designed a scalable snapshot scheduling system to automate report delivery, reducing manual effort and ensuring timely, consistent access to insights.

User Research Workflow Design Systems Thinking Interaction Design Cross-functional Collaboration

🎯

End-to-end design process — from problem discovery and stakeholder alignment to system design, iteration with engineering, and delivering a scalable workflow solution

B2B · Data Analytics

Giving users control over ordering calculated metrics within tables

Enabled flexible ordering of calculated metrics within tables, eliminating Excel-based rework and saving 13.5k–24k hours per month while reducing $90k–150k in operational costs.

Systems Thinking Interaction Design Problem Solving Stakeholder Collaboration

💡

Iterative design exploration — multiple solution concepts, feasibility alignment with engineering, and converging on a system-aligned solution through rapid iteration

B2C · Fintech

OmniCard - Omnichannel Spending Platform

OmniCard is a new-age payment app for young aims to step up their lives by making them Independent. The project demanded a complete revamp of the existing Omnicard app along with improvements in the user experience.

Workflow design Visual design Interaction Design Prototyping

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End to end redesign: Reimagined the entire app experience with a user first approach, enabling young users to manage, track, and control their finances with clarity and confidence.

Coming soon

Revamping a luxury skincare website to drive engagement & conversions

Improved product discovery and streamlined the purchase journey by redesigning key touchpoints, reducing drop-offs and enhancing engagement through clearer content and conversion-driven UX patterns.

Information Architecture Conversion Optimization Stakeholder Collaboration Problem Solving Interaction Design

✨

Coming soon

Sales enablement through client intelligence

Designed a client intelligence platform that surfaces key account insights to help sales teams prioritise outreach, personalise conversations, and close deals faster.

Data Visualisation Information Architecture Stakeholder Collaboration Dashboard Design Interaction Design

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Intelligence-driven design — translated complex client data into a scannable, actionable dashboard that reduced research time and accelerated sales decisions.

I design B2B SaaS systems that drive real impact.

Beyond the 9–5